New Customer survey

A new customer has just signed on the dotted line? You are of course delighted, but no sooner has he arrived than you have to pamper him to secure his loyalty.

To this end, we interrogate the newcomers to get an idea of their perception of subjects like:

• the sales relation they have just been through
• the first deliveries, delivery date, compliance
• the way the service has got off to a start
• the first invoices

These aspects play a critical part in securing short and medium term loyalty among new customers, since any early disappointments will soon make them start seeking alternatives in the back of their minds.
The study results will thus help you identify any matters that require quick correction before it is too late.

Another variation of the New Customer survey aims at identifying the following in order to improve sales performance :

• the selection process that led your customers to choose you
• the decisive factors in the final choice
• the envisaged alternatives
• the way the competition is perceived

These results will allow you to capitalise on recent successes and optimise the way you tackle prospective new customers.