Face-to-Face Qualitative Interviews

The qualitative face-to-face interview involves holding individual meetings with certain selected customers to take an in-depth look at their satisfaction and dissatisfaction, along with causes, expectations, the context in which they use your products and services, the way they perceive the competition, etc.

This data collection technique is usually aimed at:

• businesses who want to focus their concern on a certain type of customer (e.g., Key Accounts, most profitable customers, developing customer segments, etc.)
• businesses with a limited customer portfolio, especially in B2B
• and generally speaking, complex issues requiring in-depth, detailed information for their analysis

Within the scope of a face-to-face interview, our experts meet selected customers by appointment for periods of 30 minutes to 1 hour.
The exchange is free form or semi-guided and aims to assimilate the customer's rational opinion on the main points of their relation with the business.
Our international network of consultants means we have no difficulty conducting these interviews anywhere in the world.

As with our other products, 100% Satisfaction offers a "Full Service", covering all the stages from making appointments to typing out the transcript of the interview.